BY DAVID GRINER, ADWEEK

During last year’s Super Bowl, snack brand MoonPie may not have been an official part of the Big Game broadcast, but it was certainly participating in spirit. The Tennessee-based company’s Twitter feed spent that night posting completely bonkers scripts for Super Bowl ads it would have made if it had a few million dollars to burn.

The highly surreal scripts sparked thousands of engagements and left some wondering how the brand might follow it up this year. Well, tonight things got real. Really real.

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