BY ERIK OSTER, AGENCY SPY
Yet another client has taken things in-house.
GSTV, the national digital video network for gas stations, developed its own creative service called Ignite.
Ignite will offer original content specifically designed for the platform as well as modification of existing content for the GSTV platform. It will also provide creative consultancy services for brands and agencies on how best to reach audiences on GSTV.