BY ADAGE, THE DRUM

If you know phrases like “These pretzels are making me thirsty,” “He’s a close talker,” and “Serenity now,” you know Seinfeld. To celebrate the 30th anniversary of the show, experiential agency Superfly is opening The Seinfeld Experience in New York, an attraction that provides a fully immersive, behind-the-scenes look at the legendary television show.