BY ELYSE PREISS, THE SAN FRANCISCO EGOTIST

The spending power of the LGBTQ+ community is real – and growing – on its way to hitting the trillion dollar mark in annual sales. This is also a community that is as discerning as it is influential, with 78% of LGBTQ+ consumers supporting companies that market directly to the community itself.  Naturally, brands are catching onto this consumer sentiment, especially in June when the tidal wave of Rainbow-washing comes crashing into mainstream America. 

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