BY NATE HOUGHTELING, THE MUSE BY CLIO

Each time a new medium of communication is introduced, it is inevitably followed by a wave of brands looking to create their own programming. 

The advent of radio gave rise to the "soap" operas of the 1930s; golden-age television was full of programs like The Ford Show or General Electric Theater. But the trend of brand-led entertainment is always cyclical. As brand motivations and audience tastes diverge, this type of entertainment loses its luster and the practice falls out of favor. 

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