To drum up fans’ excitement for the arrival of Season 3 of “Stranger Things,” Netflix teamed with Baskin-Robbins to bring to life one of the show’s key locations, the Scoops Ahoy ice-cream parlor.

The ice-cream retailer transformed its most-trafficked shop, located in Burbank, California, into a real-life Scoops Ahoy, featuring interiors, signage, uniforms, product and personalities true to the show.

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