BY MITCH REAMES, ADWEEK

As many parts of North America and Europe deal with a record-melting heat wave, demand for cold coffee has only been growing. That is especially true for nitro cold brew. As one of the trendiest coffee drinks on the market, nitro cold brew has been a popular choice to cool down in the hot weather.

That said, there’s still quite a bit of consumer confusion about what nitro cold brew is—and how it differs from iced coffee or cold brew. To help close this awareness gap, Starbucks today released “Whoa, Nitro,” a new campaign promoting the science and sensory experience behind the company’s nitro cold brew.

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