BY KYLE O’BRIEN, THE DRUM
In Stranger Things 3, bad boy-turned-hero Steve Harrington works at fictional ice cream parlor Scoops Ahoy. Now, the real ice cream chain Baskin-Robbins is bringing the shop to life.
Baskin-Robbins and its agency of record, Atlanta-based 22squared, has partnered with Netflix to open Scoops Ahoy, to give Stranger Things fans a physical place to interact with the show. Netflix first reached out to Baskin-Robbins over LinkedIn, and asked the chain to pitch ideas to them.