IBM, Kellogg’s and GLOW took top honors at Thursday’s Digiday Content Marketing Awards Gala, which took place at Current at Chelsea Piers in NYC with attendees from MTV, Farmers Insurance and Crocs among others.

Tech giant IBM walked away from the evening with two awards — Best In-House Content/Brand Studio and Most Engaged Brand Community — both a result of the tireless work of IBM Originals, which is on a mission to tell stories that connect the consumer and the product in what is, at times, an unexpected way.

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