BY BREE BROUWER, TUBULAR INSIGHTS

WAVE is the #4 sports media publishers on social, and if you haven’t heard of them, that may be because they’re just 18 months old. Driven by the philosophy that modern-day sports are a conversation between fans, teams, and creators, WAVE has built a dedicated community of over 30M followers, 1.2B views per month, and 75M engagements per month across all its platforms.

How did WAVE grow its empire so quickly in just two years? By pinpointing competitive advantages in the digital video space through deep fan engagement. For WAVE, it’s no longer about the highlight reel — it’s about staying agile and keeping its content muscles flexed as audiences react to new niches, athletes, and personalities.

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