“Year-over-year growth rates are slowing in line with what you would expect for a maturing platform,” wrote Kevin Packler, vp and director of Amazon Services at The Tombras Group in an email. “I wouldn’t say that a brink is being hit with Amazon, budgets are still increasing and there’s a steady progression of new options from Amazon advertising.”

It’s clear offering more options to marketers as the platform matures is something Amazon is focused on. Video ad units are being tested currently, and just this week, Business Insider shared Amazon’s pitch deck to get brands to tap into its OTT offerings.

Click here or on the image to read the full story on Digiday.