BY LARISSA FAW, MEDIAPOST

Although Superfly may be best known for its festivals, such as Bonnaroo and Outside Lands, the company is actually comprised of two separate practices.

The "Owned and Operated" side handles the popular festivals, as well as the burgeoning experiential space, which recently introduced the "Friends" Pop Up with co-partner Warner Bros. It will soon launch The Seinfeld Experience.

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