BY LINDSAY STEIN, CAMPAIGN
Prior to 2017, weighted blankets were solely used for people with medical disorders, like autism or PTSD, but then Mike Grillo took the U.S. market by storm with the launch of Gravity Blanket. Now, the consumer-facing company is turning its sites to other international markets, including Europe and Asia.
Grillo, who came up with the idea for Gravity Blanket while working at science-focused publisher Futurism Media, said the plan is to "aggressively push" into the U.K. with parent company Gravity Products in the coming months. Additional markets on the global expansion radar include Italy, France, Germany and Japan.