BY ILYSE LIFFREING, ADAGE

Adidas released its original Ozweego shoe in 1996. To unveil the latest iteration of the sneaker, Adidas Originals is jumping into the future to the year 2048 to celebrate the 50th anniversary of the 90’s-born shoe.

On Aug. 7, Adidas invited fans to its “Newsstand of the Future” in Manhattan’s Lower East Side, a pop-up space that allows people to experience the "future of style," according to Roger Dario, creative director at Jam3, the production agency Adidas worked with on the event.

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