You may have heard of VSCO girls, or rather you’ve seen the like.

Tweens and teens who are forgetting the perfect filters, ‘fits, and foodie pics of Instagram - those who are rocking bright colors, drowning in scrunchies, carrying enviro friendly Hydro Flasks, embracing Crocs, which we could have sworn died in the early 2000’s. They love Mario Badescu, the 52-year-old skin care company (Ed. note: low key their tastes are actually quite impressive). They even practice safe sun care and wouldn’t be caught dead with a plastic straw.

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