BY LINDSAY RITTENHOUSE, ADAGE

Giant Spoon, No. 3 on Ad Age's 2019 A-List, debuted its first work for Austin-based Yeti on Wednesday after revealing that earlier this year it won lead creative and strategy duties for the outdoor lifestyle brand, without a review.

Previously, the majority of Yeti's creative work was handled in-house, although people close to the business told Ad Age that the brand also worked with Austin-based independent agency Preacher on a project basis.

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