BY ERIK OSTER, AGENCYSPY

It’s no secret that, like advertising, the gaming world has not historically been friendly to women.

While there has been some progress in recent years with acknowledging female gamers and developers, (HP claims the gaming industry is even approaching an even gender split), the professional gaming world in particular has lagged behind when it comes to equal representation. In a new social media campaign for HP gaming hardware brand Omen, its agency of record Giant Spoon takes the opportunity to champion CLG Red, a female gaming team sponsored by the company.

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