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BY ADWEEK, SMARTBRIEFS, FSMNEWS
JetBlue concluded an eight-month review process by selecting Brooklyn-based Big Spaceship as its digital design partner.
“JetBlue is a distinctly human, ambitious brand, with a reputation for understanding travelers in ways most airlines do not,” Big Spaceship founder and CEO Michael Lebowitz said in a statement. “Being a forward-thinking and forward-acting organization, JetBlue has the stage for the best travel experience possible. We couldn’t be more excited to be their partner in elevating the airline experience.”
Big Spaceship will be responsible for JetBlue’s digital experiences, including its responsive site, mobile and tablet applications, user experience, design and development. The agency has already begun working on a three-year systems design engagement which will purportedly “lay the foundation for a completely new digital experience.”
BY MEGAN GRAHAM
Think bragging about your digital chops will still give you an edge in years to come? Think again.
A new Global Digital Outlook Study released by digital-agency society SoDA and Forrester found that more than three-quarters of client-side marketers and agency leaders believe the term "digital" will disappear within five years as a meaningful differentiator.
The report included responses from 90 client-side marketing and tech leaders and 126 agency executives, primarily from mid-sized digital agencies. Some of them think the term is already dunzo: Just over half (54%) of client-side marketers said the term digital is still a meaningful way to differentiate agencies and marketing activities related to technology while 27% of agency leaders feel the term has lost relevance.
Big Spaceship has expanded its leadership with the arrivals of Tim Ferris as head of analytics and Harry Garcia as executive design director.
Ferris will be tasked with growing the independent, Brooklyn-based digital agency’s data offering, utilizing analytics to uncover cultural insights to drive client marketing and product development. In the role, he will work closely with chief strategy officer Andrea Ring, who joined the agency from R/GA back in 2015.