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Tombras

Emerging Story: Agencies Developing Amazon Specific Services

BY SHAREEN PATHAK, DIGIDAY

No less an authority than WPP Group chief Martin Sorrell has christened Amazon as the “elephant in the room.” And that means there’s a perfect opportunity for agencies to roll out Amazon-focused services to clients.

The most recent one was a collaboration between WPP’s Possible and Mindshare, which two weeks ago said they would work together to create an Amazon services partnership that will offer everything from channel strategy and shelf management to media planning and buying on Amazon. That’s just a couple months after WPP acquired Amazon specialist consultancy Marketplace Ignition.

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Tombras Launches Amazon Division

BY KYLE O'BRIEN, THE DRUM

The Tombras Group, based in Knoxville, Tennessee, announced the creation of a new agency division specially focused on leveraging Amazon’s growing search and display platforms. The team will be led by new hire Kevin Packler, who joins as vice president, director of Amazon services and most recently served as senior consultant at Marketplace Ignition, the Amazon agency acquired by WPP’s Possible last month.

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Tombras Wins Media AOR on 5 Darden Brands

ADWEEK

Darden Restaurants, one of America’s most popular multibrand restaurant operators, has picked The Tombras Group as media agency of record for five of its brands after a competitive review.

Starting immediately, the Knoxville, Tenn.-based agency will handle media planning, buying and optimization for Bahama Breeze, The Capital Grille, Eddie V’s Prime Seafood Restaurant, Seasons 52 Fresh Grill and Yard House. U.S. marketing for these five brands, which encompass the parent company’s “specialty” division and include dozens of locations, is handled separately from that of Darden’s two biggest properties, Olive Garden and LongHorn Steakhouse.

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The Tombras Group's Campaign for Railway Safety

BY THE DRUM STAFF

Knoxville-based The Tombras Group has created a harrowing ad for the US Department of Transportation (DOT) to help the organization raise awareness of railroad crossing fatalities. Targeted towards men aged 18-49, the spot aims to drive home the point that drivers need to stop when they see a train coming since trains are unable to swerve or stop quickly.

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Tombras Launches NHTSA's 1st VR Work

ADWEEK

So, No Man's Sky was a disappointment, and you've long since deleted Pokémon Go from your phone. What's a dude with twitchy fingers to do?

The National Highway Transportation Safety Administration (NHTSA)—not much known for its gaming savvy—is hoping to fill that vacuum. It just released "Last Call," a virtual reality game targeted to millennial males and designed to curb drunken holiday carousing...

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A Story About Us

ADWEEK

Most mid-sized to large ad agencies don't just have their own in-house PR—they also retain third-party firms to help raise awareness via earned media placements. These communications professionals pitch the agencies' work and its leadership to trade publications and beyond with the ultimate goal of winning new business. Like many PR operations, they sometimes struggle to prove ROI to their clients.

Matt Van Hoven didn't think that was quite good enough, so he and his partner Hollie Rapello launched Raven Public Relations...

Click here or on the image to read the rest of the story at AdWeek.com.