Viewing entries in
Wondersauce

Wondersauce Explains How to Approach Branding Alexa

BY JOHN SAMPOGNA, WONDERSAUCE

Much has been written about the popularity and surging sales of the Google Home and Amazon Echo, two of the first, but certainly not last, voice-enabled home assistants. Although the products are still very young, it's not hard to see how this space will scale and gain more popularity and functional value, especially now that 3rd party developers can build products that connect to the platform.

Click here or on the image to read the rest of this story on AdAge.

Wondersauce Column: These Days, Everything is eCommerce

BY JOHN SAMPOGNA, WONDERSAUCE

At Wondersauce, we’re seeing more and more big-picture marketing lessons emerging from our ecommerce work. The takeaways may change how brands view themselves and behave in-market.

Any new model for advertising should be focused on making people’s lives easier. Not funnier ads or more Tweets or something that requires you to buy a $600 VR headset. There’s a time and a place for that, and as a full-service agency that creates campaigns, builds products, places media, runs social for clients and much more, we know when to take advantage of those tactics.

Click here or on the image to read the rest of this story. 

 

A Story About Us

ADWEEK

Most mid-sized to large ad agencies don't just have their own in-house PR—they also retain third-party firms to help raise awareness via earned media placements. These communications professionals pitch the agencies' work and its leadership to trade publications and beyond with the ultimate goal of winning new business. Like many PR operations, they sometimes struggle to prove ROI to their clients.

Matt Van Hoven didn't think that was quite good enough, so he and his partner Hollie Rapello launched Raven Public Relations...

Click here or on the image to read the rest of the story at AdWeek.com.