BY OLIVER MCATEER, CAMPAIGN
Chris Denny awoke to banging on his door at around 3.30am.
It was his neighbor -- a Santa Rosa police officer -- who alerted him to one of the most devastating wildfires that had ever torn through Sonoma County in California.
"At that point the sky looked like a dark red and bright orange sunrise," said founder and president of The Engine is Red ad agency, recalling that night in October 2017. "It was crazy-hot and ash and smoke was blowing at 40 miles-per-hour."
Denny and his neighbor spent the next two days sleeping in shifts as the Tubbs inferno wiped out around 6,000 homes and claimed 44 lives.