Viewing entries tagged
Amazon

Emerging Story: Agencies Developing Amazon Specific Services

BY SHAREEN PATHAK, DIGIDAY

No less an authority than WPP Group chief Martin Sorrell has christened Amazon as the “elephant in the room.” And that means there’s a perfect opportunity for agencies to roll out Amazon-focused services to clients.

The most recent one was a collaboration between WPP’s Possible and Mindshare, which two weeks ago said they would work together to create an Amazon services partnership that will offer everything from channel strategy and shelf management to media planning and buying on Amazon. That’s just a couple months after WPP acquired Amazon specialist consultancy Marketplace Ignition.

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Criteo Takes on Amazon Prime Day

BY ADAGE, RETAIL DIVE, RETAIL TOUCHPOINTS, BIZ REPORT

Amazon may have invented it, but other retailers are cashing in on Prime Day. In advance of the shopping discount period Amazon christened Prime Day two years ago -- falling on July 11 this year -- eBay is rolling out a series of ads urging consumers to give its site a second look for the best deals. In one, Amazon Prime is clearly called out: A male newscaster looks distraught as a voiceover says, "You thought you had a prime deal, but did you check eBay?"

Tombras Launches Amazon Division

BY KYLE O'BRIEN, THE DRUM

The Tombras Group, based in Knoxville, Tennessee, announced the creation of a new agency division specially focused on leveraging Amazon’s growing search and display platforms. The team will be led by new hire Kevin Packler, who joins as vice president, director of Amazon services and most recently served as senior consultant at Marketplace Ignition, the Amazon agency acquired by WPP’s Possible last month.

Click here or on the image to read the rest of this story on The Drum.