Viewing entries tagged
Digital Outlook Report

MICHAEL LEBOWITZ ON THE DEATH OF DIGITAL

BY MEGAN GRAHAM

Think bragging about your digital chops will still give you an edge in years to come? Think again.

A new Global Digital Outlook Study released by digital-agency society SoDA and Forrester found that more than three-quarters of client-side marketers and agency leaders believe the term "digital" will disappear within five years as a meaningful differentiator.

The report included responses from 90 client-side marketing and tech leaders and 126 agency executives, primarily from mid-sized digital agencies. Some of them think the term is already dunzo: Just over half (54%) of client-side marketers said the term digital is still a meaningful way to differentiate agencies and marketing activities related to technology while 27% of agency leaders feel the term has lost relevance.

Click here or on the image to read the rest of this story on AdAge.