Viewing entries tagged
NHTSA

The Tombras Group's Campaign for Railway Safety

BY THE DRUM STAFF

Knoxville-based The Tombras Group has created a harrowing ad for the US Department of Transportation (DOT) to help the organization raise awareness of railroad crossing fatalities. Targeted towards men aged 18-49, the spot aims to drive home the point that drivers need to stop when they see a train coming since trains are unable to swerve or stop quickly.

Click here or on the image to read the rest of this story on The Drum.

Tombras Launches NHTSA's 1st VR Work

ADWEEK

So, No Man's Sky was a disappointment, and you've long since deleted Pokémon Go from your phone. What's a dude with twitchy fingers to do?

The National Highway Transportation Safety Administration (NHTSA)—not much known for its gaming savvy—is hoping to fill that vacuum. It just released "Last Call," a virtual reality game targeted to millennial males and designed to curb drunken holiday carousing...

Click here or on the image to read the rest of this story on AdWeek