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Tombras

Tombras Launches Amazon Division

BY KYLE O'BRIEN, THE DRUM

The Tombras Group, based in Knoxville, Tennessee, announced the creation of a new agency division specially focused on leveraging Amazon’s growing search and display platforms. The team will be led by new hire Kevin Packler, who joins as vice president, director of Amazon services and most recently served as senior consultant at Marketplace Ignition, the Amazon agency acquired by WPP’s Possible last month.

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Tombras Wins Media AOR on 5 Darden Brands

ADWEEK

Darden Restaurants, one of America’s most popular multibrand restaurant operators, has picked The Tombras Group as media agency of record for five of its brands after a competitive review.

Starting immediately, the Knoxville, Tenn.-based agency will handle media planning, buying and optimization for Bahama Breeze, The Capital Grille, Eddie V’s Prime Seafood Restaurant, Seasons 52 Fresh Grill and Yard House. U.S. marketing for these five brands, which encompass the parent company’s “specialty” division and include dozens of locations, is handled separately from that of Darden’s two biggest properties, Olive Garden and LongHorn Steakhouse.

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The Tombras Group's Campaign for Railway Safety

BY THE DRUM STAFF

Knoxville-based The Tombras Group has created a harrowing ad for the US Department of Transportation (DOT) to help the organization raise awareness of railroad crossing fatalities. Targeted towards men aged 18-49, the spot aims to drive home the point that drivers need to stop when they see a train coming since trains are unable to swerve or stop quickly.

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