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wondersauce

Wondersauce Explains How to Approach Branding Alexa

BY JOHN SAMPOGNA, WONDERSAUCE

Much has been written about the popularity and surging sales of the Google Home and Amazon Echo, two of the first, but certainly not last, voice-enabled home assistants. Although the products are still very young, it's not hard to see how this space will scale and gain more popularity and functional value, especially now that 3rd party developers can build products that connect to the platform.

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Wondersauce Column: These Days, Everything is eCommerce

BY JOHN SAMPOGNA, WONDERSAUCE

At Wondersauce, we’re seeing more and more big-picture marketing lessons emerging from our ecommerce work. The takeaways may change how brands view themselves and behave in-market.

Any new model for advertising should be focused on making people’s lives easier. Not funnier ads or more Tweets or something that requires you to buy a $600 VR headset. There’s a time and a place for that, and as a full-service agency that creates campaigns, builds products, places media, runs social for clients and much more, we know when to take advantage of those tactics.

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