Wave creates seven to 10 editions across its stories channel and its publisher edition. The publisher views its success not just by the viewership numbers but the subscribers they gain from stories. One of Wave’s “Workout Warriors” stories garnered 47.3 million total views, 4.53 million unique views and 86,400 subscribers, according to Wave. An edition on “Flips” received 35.2 million total views, 3.4 million unique views and 100,300 subscribers.

“Wave has serialized all these segments across a wide array of topics and categories, essentially content verticals in the traditional sense but focused in a way that Snapchat audiences really love,” said Brian Verne, CEO of Wave.

Click here or on the image to read the rest of this story on Digiday.