BY THE DRUM, MEDIAPOST, AGENCYSPY, CHEDDARTV, CAMPAIGNUS

Jimmy John’s cited WIP’s “deep category experience and action based philosophy,” and “years of franchise experience.” adding, “Breaking through and generating momentum in the national restaurant franchise business requires deep knowledge of how a franchisee’s business runs both at the store level and as a whole … their approach is to look at the company and develop a strategy that looks years ahead, rather than at the next brief or campaign.”

Now, WIP has released its first campaign for the brand, which focuses on Jimmy John’s decision not to work with third-party delivery services.

WIP illustrates the point with a series of videos feature melodramatic readings of sad and/or angry reactions to the shortcomings of delivery services such as GrubHub, ending with the line, “We don’t let anyone else deliver our sandwiches for a reason.”