BY MUSE BY CLIO, FORBES, ADAGE, AGENCYSPY

It's hard knocks for family restaurants—the Denny's, IHOPs and Village Inns of the country. Know what's killing them? (For once, the answer isn't millennials. Well … not directly.) 

Village Inn is betting it's brunch. 

Created by its agency of record WorkInProgress, "Anti-Brunch" is a full-frontal attack on the overpriced eggs, unpronounceable concepts and unbearable lines that characterize trendy brunch.