SUPERFLY TALKS WHAT TO EXPECT IN THE FUTURE

BY LINDSAY RITTENHOUSE, ADAGE

Superfly, the New York-based production company most commonly recognized as a founder of music and arts festivals including Bonnaroo in Tennessee and Outside Lands in San Francisco, has been slowly building out its marketing division since 2009. Increasingly, it counts that division, what it calls the services side of its business, as a full-fledged advertising agency that specializes in experiential—and it’s just made a major investment and two executive appointments to bolster its agency ambitions.

Most recently, Superfly created “The Seinfeld Experience,” a year-long activation in New York for comedian Jerry Seinfeld and Warner Bros. that will open in the fall to celebrate the 30th anniversary of the iconic 1990s sitcom’s pilot.

Click here or on the image to read the full story in AdAge.

OBJ ENLISTS THE HELP OF PORTAL A & ITN TO LAUNCH YOUTUBE CHANNEL

BY GEOFF WEISS, TUBEFILTER

Breakout NFL star Odell Beckham Jr. is the latest figure from the world of traditional celebrity to launch his own YouTube channel.

Beckham and his business partner Ajay Sangha are partnering on the YouTube venture with Wheelhouse Entertainment, with whom he has formed a new content company called ITN Productions. ITN will specialize in unscripted works for digital and linear distribution. Joining ITN on the venture will be digital production firm Portal A, which also helps other celebrity athletes produce YouTube content, including Stephen Curry and Adam Rippon.

Click here or on the image to read the full story on Tubefilter.

FANTASY'S BUSRA DEMIRCI JOINS THE DRUM'S 50 UNDER 30

BY ELLEN ORMESHER, THE DRUM

The Drum’s 50 Under 30 for 2019 celebrates the world’s highest achieving women in creative and digital under the age of 30. This year, we present our first ever global edition of the 50 Under 30 after asking our readers around the world to nominate the talent they most admire.

Below, you'll find the second set of inductees to this year's list. We’ll reveal who’ll be joining them in a series of articles published on thedrum.com each day this week. Make sure you don’t miss them by registering for our daily newsletters.

Click here or on the image to read the rest of the story on The Drum.

JAM3 BRINGS FOX'S SUNDAY NIGHT LINEUP TO LIFE

BY DAVID COHEN, ADWEEK

Fox teamed up with digital production firm Jam3 to create Snapchat augmented reality filters for 2019 Comic-Con International: San Diego this week.

A mural featuring shows in Fox’s Sunday-night lineup—The Simpsons, Bob’s Burgers, Bless the Harts and Family Guy—was painted, and Snapchat users can scan Snapcodes on the mural to activate filters.

Click here or on the image to read the rest of this story on Adweek.

PORTAL A AND GRACE HELBIG PUT GLAD TO THE TEST

BY DAVID GIANATASIO, THE MUSE BY CLIO

Grace Helbig attempts to prepare a raw-tuna poke bowl in a kitchenette that's being towed across bumpy terrain at 15 miles per hour. 

"This is my X Games," says the YouTube star. "I feel like Tony Hawk."

As the flatbed trailer bucks and sways, does Glad's Press'n Seal cling wrap hold firm to the containers of ingredients? Do utensils go flying? Will Helbig fall flat on her face and sue for millions? 

Click here or on the image to read the rest of the story on The Muse by Clio.


STRANGER THINGS SEASON 3 SPY GAME FROM BASKIN-ROBINS AND 22SQUARED

BY MARTY SWANT, ADWEEK

While a record 40 million people have tuned in to watch the third season of Stranger Things since last week’s debut, a smaller but impressive subset of the sci-fi thriller’s fans have been busy playing an alternate reality game based on the show’s themes of Russian espionage.

The game, Operation Scoop Snoop, began last week and features an “alternate universe of Russian spies, uncrackable codes and a mind-bending video game.” But there’s a catch: It can only be played with 1985 technology. And it’s sponsored not by the Scoops Ahoy ice cream store from the show, but by Baskin-Robbins.

Click here or on the image to read the rest of this story on Adweek.

PORTAL A LAUNCHES YOUTUBE CAMPAIGN FOR GLAD

BY ADWEEK, THE DRUM, TUBEFILTER

Last year, Glad showed off the powerful hold of its Press’n Seal plastic wrap by having Hannah Hart make a burrito in an upside-down kitchen. Now, the brand has enlisted YouTube creator, comedian and TV podcast host Grace Helbig to try and make a poke bowl while being driven down a bumpy country road in a trailer.

22SQUARED, NETFLIX, AND BASKIN-ROBINS GET CREATIVE FOR STRANGER THINGS SEASON 3

BY KYLE O’BRIEN, THE DRUM

In Stranger Things 3, bad boy-turned-hero Steve Harrington works at fictional ice cream parlor Scoops Ahoy. Now, the real ice cream chain Baskin-Robbins is bringing the shop to life.

Baskin-Robbins and its agency of record, Atlanta-based 22squared, has partnered with Netflix to open Scoops Ahoy, to give Stranger Things fans a physical place to interact with the show. Netflix first reached out to Baskin-Robbins over LinkedIn, and asked the chain to pitch ideas to them.

Click here or on the image to read the rest of the story by The Drum.

ELYSE PREISS POV ON HOW BRANDS CAN CAPTURE LGBTQ+ AUDIENCE

BY ELYSE PREISS, THE SAN FRANCISCO EGOTIST

The spending power of the LGBTQ+ community is real – and growing – on its way to hitting the trillion dollar mark in annual sales. This is also a community that is as discerning as it is influential, with 78% of LGBTQ+ consumers supporting companies that market directly to the community itself.  Naturally, brands are catching onto this consumer sentiment, especially in June when the tidal wave of Rainbow-washing comes crashing into mainstream America. 

Click here or on the image to read the rest of this story on The San Fransisco Egotist.

SUPERFLY TO OPEN THE SEINFELD EXPERIENCE

BY ADAGE, THE DRUM

If you know phrases like “These pretzels are making me thirsty,” “He’s a close talker,” and “Serenity now,” you know Seinfeld. To celebrate the 30th anniversary of the show, experiential agency Superfly is opening The Seinfeld Experience in New York, an attraction that provides a fully immersive, behind-the-scenes look at the legendary television show.

HOW PORTAL A CREATES HIGH-IMPACT WORK FOR THEIR BRAND PARTNERS

BY JULIAN ALVARADO, TUBULAR INSIGHTS

Portal A is one of the most well-established digital content companies in the space, with a focus on both original and branded content. Since launching its first original show in 2005, the Portal A team has grown to a staff of 50 with offices in San Francisco and Los Angeles.

As part of its mission, Portal A connects brand partners to next-generation audiences by creating breakthrough content, featuring a new wave of emerging talent. The company has produced hundreds of campaigns and series – from original shows starring top celebrities to music videos, comedy shorts, documentaries, branded content campaigns, and much more, engaging audiences across YouTube, Instagram, Snapchat, and other digital platforms.

Click here or on the image to read the rest of this story on Tubular Insights

BIG SPACESHIP LAUNCHES CAMPAIGN WITH IRC FOR WORLD REFUGEE DAY

BY AGENCYSPY, THE DRUM

Big Spaceship enlisted Mandy Patinkin, Lena Headey and Keegan-Michael Key for a campaign for International Rescue Committee paying homage to influential refugees for World Refugee Day, which was yesterday, June 20 (video above). “This project is a powerful reminder that so many of the world’s most important, influential and renowned people had to leave their country of origin for safer havens, and without them so much would be missing,” Big Spaceship CCO Cedric Devitt said in a statement. “We don’t think about these things enough, it’s been a privilege for everyone here, and hopefully a life-changing difference to some refugees somewhere.

BIG SPACESHIP'S WORLD REFUGEE DAY

BY THE DRUM

Imagine what we lose, if refugees lose our support. This is the key message presented in a campaign launching June 20, World Refugee Day. With the global spotlight this important day brings, International Rescue Committee (IRC) and Big Spaceship are shining a light on famous refugee success stories, and bringing them into present day - into a world that isn’t as welcoming.

Click here or on the image to read the rest of this story on The Drum.

PORTAL A'S NATE HOUGHTELING TALKS BRANDED DIGITAL SERIES

BY NATE HOUGHTELING, THE MUSE BY CLIO

Each time a new medium of communication is introduced, it is inevitably followed by a wave of brands looking to create their own programming. 

The advent of radio gave rise to the "soap" operas of the 1930s; golden-age television was full of programs like The Ford Show or General Electric Theater. But the trend of brand-led entertainment is always cyclical. As brand motivations and audience tastes diverge, this type of entertainment loses its luster and the practice falls out of favor. 

Click here or on the image to read the rest of this story on The Muse by Clio.

PORTAL A LAUNCHES ADAM RIPPON'S YOUTUBE CHANNEL AND FILM

BY PAT EVANS, FRONT OFFICE SPORTS

Adam Rippon gets asked to go ice skating a lot. So the Bronze medal-winning Olympian decided to create a show out of it.

“People always say, ‘Let’s get coffee,’ and you never end up doing it,” said Rippon, who retired from competitive figure skating in November. “This is something I really wanted to do, get people out on the ice, talk about things that are important, laugh and joke and fool around.”

That led to the launch of his new YouTube show, “Break The Ice,” where Rippon and his guest hit the rink to chat about topics fun and serious before the episode concludes with guest trying the skating technique they learned.

Click here or on the image to read the rest of this story on Front Office Sports.

GRAVITY BLANKET ON IF THEY CAN HELP YOU HAVE LESS STRESS

BY LESLIE MARTELLI-HINES, FOX BUSINESS

The key to getting that perfect night’s sleep could rest in your blanket, according to one company leader.

“Gravity is a weighted blanket for sleep and stress,” Gravity Products CEO and Co-Founder Mike Grillo told Fox Business’ Maria Bartiromo on Thursday.  “The concept is that sleeping with 10 percent of your body weight helps calm the nervous system, so great for relaxing at the end of the day and then inducing sleep at night.”

Click here or on the image to read the rest of the story on Fox Business.

PORTAL A'S NATE HOUGHTELING TALKS ATHLETES ON YOUTUBE

BY DAVID GIANATASIO, THE MUSE

Last month, Adam Rippon skated into the YouTube spotlight in a big way. 

He launched his own channel, anchored by "Break the Ice," a weekly program featuring the Olympic figure-skating medalist, LGBTQ+ icon and Dancing With the Stars champion interviewing celebrities for about 10 minutes while gliding around a rink. (Well, Rippon glides. Most of his guests—like TV host Lilly Singh and beauty blogger Manny Mua, from the first two episodes—just try to keep their balance.)

Portal A, the San Francisco and Los Angeles-based digital studio, produces "Break the Ice." It's the second such content series from the agency, following last year's launch of Stephen Curry's "5 Minutes From Home," in which the NBA megastar chats with friends and notables in an SUV on his way home from Golden State Warriors games. 

Click here or on the image to read the rest of this story on The Muse.